The Secrets Tulum Resort & Beach Club Review: Is it Worth It?
Located in the heart of Tulum, Mexico, Secrets Tulum Resort & Beach Club opened its doors in October 2023, bringing a new concept of luxury vacation to the trendy Tulum.
But is it worth your money? In this post, I will provide some food for thought by comparing the pros and cons of staying in one of the top all-inclusive luxury Resorts in Tulum.
Hey there! I am isabella, and I have lived in Cancun for almost two decades, working in the tourism industry ever since, and visiting more hotels and resorts than I can remember. I hope this post will help you decide whether staying at Secrets Tulum Resort is the best option for your next vacation in Tulum.
Keep reading because you will find some valuable resources for your next Tulum Vacation at the end of this post.

Secrets Tulum Resort & Beach Club: Overview
Secrets Tulum Resort & Beach Club is part of the Secrets Resorts & Spa chain, part of the Hyatt Hotels Group. They are renowned for their world-class service and dedication to crafting magical and immersive experiences for their guests.
I have known Secret Resorts for ages and I have always appreciated their commitment to providing the highest level of luxury, both in their fine cuisine, outstanding service, and spectacular facilities.
Secrets® Resorts & Spas aim to transform the all-inclusive vacation by offering an elevated experience with Unlimited-Luxury®, where everything is included and no wristbands are necessary.

Guests can enjoy unlimited access to gourmet dining options, premium international spirits, natural juices, and soft beverages without needing to make reservations.
The resorts provide exceptional services, including pool and beachside service, 24/7 room and concierge services, daily restocked mini-bars, daily housekeeping, and complimentary Wi-Fi. Guests can also look forward to a plethora of daytime activities, themed events, and live evening entertainment, ensuring an unforgettable stay.
If I choose to stay in an all-inclusive resort, Secrets Resorts would be my first choice, no doubt.
GUEST REVIEW #1 😊
Resort was amazing, spacious and clean. Staff from arrival to exit were friendly and helpful. Thank you Edel in lobby, Abraham, Hector and Yiytzah in market cafe. Always something to do transportation ready everytime to head to the beach or join in on a bike tour provided by resort. Coffee shop was delicious great taste and presentation!! We will be back as soon as we can!

Secret Tulum Resort and Beach Club Design and Architecture
The Secret Tulum Resort and Beach Club design is astounding. Every detail is inspired by the natural beauty of the surrounding jungle, from the winding river that links cenote-like pools to the indigenous plants and lively decor that fill the space.
The resort features three dining venues, three bars, a rooftop lounge, and a spa, all designed with local wood, stone, and marble to reflect the elegance of our 301 suites.
Each suite boasts a furnished balcony or terrace, offering breathtaking views of the surrounding landscape.
Even if you are not on the beach, the jungle vibes make up for the lack of proximity to the water.
GUEST REVIEW #2 😊
Magical environment, fully integrated with the Tulum style and Mayan culture.

Secrets Tulum Resort & Beach Club: Location
The resort is situated in the high-end neighborhood of Aldea Zama, strategically located between the vibrant Downtown Area of Tulum and the beach, near the most exclusive restaurants and Tulum’s nightlife.
It’s indeed a convenient base for exploring the area’s historical and natural attractions.
Nestled between the jungle and the beach, the resort’s location is highly rated by guests, particularly couples, who appreciate its romantic ambiance and proximity to local attractions.
My primary concern is that you have paid for a top-class, inclusive resort where all your delicious meals are included, and you are near some of the most incredible Restaurants in Tulum that you will want to try.
So, is it worth it? Maybe.
GUEST REVIEW #3 ☹️
The property was beautiful the valet staff are con artists along with the taxi companies they extort the tourists for short taxi fairs. The sales staff pressured us in attending a UVC vacation club. A total scam and loss of valuable vacation time. I am very disappointed in the secrets property as a whole. my swim up pool never got any sun throughout the day the pool was freeezing so a waste of money to pay for swim out pool. The hotel provided a useless voucher for discounts but you have to spend more money to receive the discount. As far as enjoying the property they lack entertainment and bars are all hit and miss. Very poor service great looking property a lot to work on as a whole. Majority of the staff is rude and unprofessional demanding tips and making comments under their breathe I would not recommend this property and I would AVOID UVC SALES PITCH they sell you a dream BUT LOOK AT THE REVIEWS DONT FALL FOR THE SCAMS. GET UR TAXI PRICES IN writing bc they change them on arrival and force you to pay double. Overall bad experience would avaoid the sales team they appear nice but are vultures
Editor’s Note: These sorts of comments do not surprise me because this is the direction Tulum has taken in the past few years. And although it is not the Secret Hotel’s fault, I believe their management team should educate their staff and implement specific policies to prevent such situations, if they truly want to stand out.
Taxi scams and Sales Pitch are some of the most common scams in the area.

Secret Tulum is not on the beach
Secret Tulum is not on the beach, but the hotel provides free shuttle buses to transfer the guests back and forth to the Secret Tulum Beach Club, exclusive for their guests.
For the ultimate beachfront luxury experience, you can book the Secret Beachfront Villa.
GUEST REVIEW #4
“Beautiful hotel in Tulum. An excellent option to relax and isolate yourself from everything. The hotel is a paradise without having a sea. But their pools and layout will make you feel in an oasis.”

Secrets Tulum Resort & Beach Club: Facilities
The resort boasts a variety of amenities designed to provide a comfortable and indulgent stay. Guests can enjoy access to nine swimming pools, free WiFi, free parking, an airport shuttle, nine restaurants, a spa, a fitness center, non-smoking rooms, and a bar.
Every room includes air conditioning and a flat-screen TV, with some units offering a pool view. The resort offers a range of breakfast options, including buffet, à la carte, and continental choices, catering to various dietary needs such as vegetarian, vegan, gluten-free, American, and buffet styles.
Secrets Tulum Resort & Beach Club: Rooms and Suites

The resort offers a variety of suites, including Junior Suites with tropical views, Swim-Out options for direct pool access, and the lavish Secrets Beachfront Villa, which spans 6,200 sq ft and accommodates up to 10 guests with ocean views and premium amenities.
This villa is a testament to the resort’s commitment to providing guests with a luxurious and unforgettable stay.
Secrets Tulum Resort & Beach Club: ADULT ONLY
For those considering a stay at Secrets Tulum Resort & Beach Club, it’s important to note that this is an adults-only resort, ensuring a serene and peaceful environment for guests.
Secrets Tulum Resort & Beach Club: PROS & CONS
PROS
- Top-notch service and facilities
- Between the beach and the town, to get the best of both worlds
- Ultra Luxury stay
- Top-notch gourmet cuisineThe
- shuttle bus to the private beach club is included in the service
- spectacular architecture and spacious rooms
CONS
- Not on the beach, but beach hotel prices
- The numerous excellent restaurants nearby make the all-inclusive plan not worth it.
- Low value for money (according to Booking.com Reviews)
Secret Tulum is only the second All-inclusive resort in Tulum, for a reason.
Secrets Tulum Resort & Beach Club: Final Thoughts
All in all, with its combination of natural beauty, luxury accommodations, and comprehensive amenities, Secrets Tulum offers a unique and memorable experience for visitors to Tulum.
For others, not so much. It all depends on what you are looking for in a Tulum Vacation and your expectations.
I am hoping that this honest review will help you make an informed decision on your hotel choice in Tulum. If you decide that the All-inclusive resort is not for you, there are plenty of spectacular hotels in Tulum for all budgets and styles. I’ve got you covered as well.